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It's a great creative outlet
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It's fun to apply and wear
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The confidence it can give some people
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The self-expression it offers
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It makes you feel good
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The skills you acquire once you get good at it
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It enhances features you like, while toning down those you don't
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It can make a powerful statement
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The constant opportunity to shake up your life with a new look
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You can look like a cute zombie